In 2022, I entered the world of tourism marketing.
My recent role at Chattanooga Tourism Co. I was their Content Specialist and managed several social media accounts. The position was fairly new when I started in 2022, and I wasn’t given any direction.
I crafted the online brand voice and messaging for Visit Chattanooga leisure accounts. Our target demographic per Sprout Social reports was 25 – mid 30-year-olds. Knowing that our city catered to outdoorsy families and young adults, our content needed to meet their needs.
I developed an editorial calendar to share with cross-functional teams and set up meetings to request content from internal departments. I edited short-form videos, wrote all captions, gathered content from festivals or events and maintained our Insta/FB stories active.
I managed our business professionals’ accounts as well. Those profiles were geared toward our partners and stakeholders.
Enjoy a few examples of my work down below 😊
The Beauty of Repurposing
Browse our leisure social channels:
https://www.instagram.com/visitchatt/
https://www.facebook.com/VisitChatt
https://www.threads.net/@visitchatt
https://www.youtube.com/@VisitChattanooga/shorts
Our industry-focused accounts promote our partner successes as well as ours. These accounts tend to have a more business-casual tone.
https://www.facebook.com/ChattTourismCo
https://www.linkedin.com/company/chattanooga-tourism-co
Lastly, here are the sports accounts created by Chattanooga Sports Commission, a division of Chattanooga Tourism.
https://www.instagram.com/chattanoogasports/
https://www.facebook.com/chattanoogasports
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