SharkBite & HoldRite

At the start of 2025, I was unaware that I was about to gain some plumbing knowledge. I accepted the role of social media specialist at Reliance Worldwide Corp. for brands SharkBite and HoldRite.

I’m not a homeowner, so plumbing concerns were left to the apartment complex maintenance staff. Lots to learn on my part.

Similar to my previous role at Chattanooga Tourism Co., the brand voice was kinda there for SharkBite, but still needed more personality. HoldRite didn’t have a brand voice.

The game plan was to reuse content, especially the YouTube videos. I built these accounts with organic social & influencers. Thankfully, there were plenty of pictures and videos to use while I built my content library.

Here are samples of my work